Monthly Archive: April 2015

Apr 25

Living Life to the Lees

The holiday mood reflected around, I could see dragon flies whizzing past and butterflies fluttering around the red and yellow hibiscus flowers. I was just lazing around and staring forlornly at the butterflies, the flowers and the greenery around, I had some work pending and my Internet was down and for me it seemed the …

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Apr 25

WHAT’S IN A NAME?

  A critical evaluation of the subject Strategic Brand Management and the discussions on brands with my students has triggered the creative wire in me in the form of a poem. This poem is just the lighter side of depicting the impact of brands in our daily life. Floss your teeth with Toothpaste No, it’s …

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Apr 21

NET NEUTRALITY

  A lot of furor over Net Neutrality! The media was all gaga over net neutrality recently and like every other article which pops up, this one was also in with the wave. In our busy schedule nobody ever gets time to go over the details of trendy phrases that pops up now and then. …

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