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May 11

CELEBRITY ENDORSEMENT-BRAND SALMAN

 

Salman-Khan-returns-with-his-Thums-Up

 

CELEBRITY ENDORSEMENTS OF SALMAN KHAN

May 06, 2015:

The court on May 06, 2015 found Khan guilty of culpable homicide, since he was driving under the influence of alcohol in a 2002 run-over accident that killed a man sleeping on the pavement. For m Khan is their most visible and expensive ambassador, and his sentencing will force most of them to completely change their advertising plans.

May 08, 2015:

 In a big relief for Salman Khan, the Bombay High Court on Friday granted bail to the Bollywood superstar and suspended his 5-year sentence in the 2002 hit-and-run case.

What is a celebrity endorsement?

form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service

Brands endorsed by Salman Khan:

Salman Khan has an estimated endorsement of 45 crores. He was associated with Limca Soft drink, Hero Honda bikes and Double Bull shirts,  before he entered film Industry.

  • Thums Up in 2002 and replaced by Akshay Kumar  and again signed contract with Thums up
  • Mountain Dewthe contract ended  in December 2010.
  • He has also became the brand ambassadorfor the travel website, com, which also made him a shareholder.
  • Face of the History Channeland the new brand for Suzuki motorcycles,
  • Previously he endorsed Red Tape Shoes
  • Now Endorsing Relaxo Hawai
  • Chlormint, a brand of gum with his brother Sohail Khan.
  • Sangini with Kareena Kapoor
  • Dixcy Scottand tablet BlackBerry Playbook.
  • Tiger biscuits
  • Ranbaxy‘ s Revital replacing Yuvraj Singh
  • Rotomac Pen and SF Sonic Batteries endorsements
  • Now Khan has been roped in as the brand ambassador of Dubai-based fashion label Splash
  • Image eyewear
  • Khan has been signed as the brand ambassador for Astral Poly Technik Ltd, the leading manufacturers of plumbing and drainage systems in the country.

Salman Tops the celebrity endorsement list in Forbes India celebrity list in December 2014

1.Salman Khan Rs 244.50 cr

2. Amitabh Bachchan Rs 196.75 cr

3. Shah Rukh Khan Rs 202.40 cr

4. MS Dhoni Rs 141.80 cr

5. Akshay Kumar Rs 172.00 cr

6. Virat Kohli Rs 58.43 cr

7. Aamir Khan Rs 80.47 cr

8. Deepika Padukone Rs 67.20 cr

9. Hrithik Roshan Rs 85.00 cr

10. Sachin Tendulkar Rs 59.54 cr

 

Khan’s Strength :

  • Khan established himself in 1989 and the 1990’s with super hits like Maine Pyaar kiya , Hum Aapke Hain Kaun, Karan Arjun, Biwi No: 1, hum Sath Sath Hain, .
  • He achieved greater stardom with action thrillers in 2010’s with action films including Dabangg, BodyGuard, , Ek Tha Tiger, Kick etc and these  had accumulated gross earnings of over 1 billion
  • He is a regular topper of Times Celebex Bollywood Actors
  • He is known for his active humanitarian acts through his charity organization Being Human
  • King of social Media with a fanfare of  7,408,859 on Facebook, 3,188,226 followers on Twitter, 60,567 videos on YouTube, 577,919 followers on Twitter fan clubs, 757,057 fans on Facebook fan clubs and 2,774 followers on Google+.

 

Khan’s Weakness:

  • Contoversies and Legal troubles
  • Tumultous relationships with different heroines
  • Hunting of Black Buck
  • Negligent car driving case where he ran over five people with his car

 

Khan endorses more than 10 national brands. He has over 200 crore on him and charges around 4-5 crore daily for endorsements.the major brands includes Thums up, Suzuki, Revital, Yatra.com and Big Boss on Color TV.Economic Times has revealed that most brands endorsed by Salman were looking for ways to limit or withdraw their association soon after he was sentenced in jail for culpable homicide in a 2002 hit and run case. The bail is temporary, however brands might have to withdraw television commercials and outdoor hoardings. Some brands contracts end this year and it is unlikely that they would renew their contract with Khan. However the rest were unavailable for comments.

 Discussion Points:

  1. Do you think Salman Khan’s Brand Endorser’s would terminate his deal?
  2. Who do you think is going to feature Number 1 in the celebrity endorsement list for the year ending 2015?

 

 

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