Jun 11






Down the memory lane I still remember the ad’s for maggi in doordarshan which showed two hungry children waiting for their mom who shows us how to prepare maggi with a tag line “Fast to cook, Good to eat. I remember how mouth watering maggi looked with the contrast colours of the orange carrot and the green peas in the ad’s with the children in the ad’s slurping the noodle which made it more exciting and that is how maggi became a part of my life.

Maggi noodles became our snacks and slowly we acquired the taste of maggi and sometimes we demanded maggi to be part of our lunch. It was with pride that I announced in class. “Guess what i have for lunch???”…… A dramatic pause ensued and my friends would say rice, roti’s, sandwich etc for which i nodded my head whisking my pony tail right and left indicating a big no and yelled out ” No, it’s Maggi and ketchup”. I loved the envious looks on my friends face. Many of my friends would agree to this. Definitely our generation mom’s ensured that maggi was loaded with all the necessary veggies. Maggi was a tactic for mom’s to make us eat eggs, veggies, meat etc. Different creative minds of mother’s blended to make unique variants of maggi noodles as per their taste and tradition.Maggi became an indispensable packet in many kitchens for generations. Maggi has come up with different variants, like chicken, oats etc etc. However the basic maggi masala became a staple diet for many bachelor’s and a mandatory item in many tea stalls.

I grew up and cherished the moments in my hostel during my post graduation days where we sneaked maggi packets from the nearby stall and whisked out the hidden hot plate in the hostel in Cochin University where we cannot use any electrical devices in our rooms, an era without mobile phones. We made hot water and soaked the noodles and masala for JUST TWO MINUTES and savoured the taste of a spoonful of maggi at midnight. I believe it was a one packet maggi party with five to six hungry souls at midnight.

A corporate life followed and I still remember how we worked late in the night in American Express and took a break in the chilly winters in Gurgaon. We walked in a shroud of mist to the nearest Bhaiji Da Dhaba which was the popular one serving masala tea and paneer maggi with sprinkled chat masala at 11:30 pm. The sheer joy of hot maggi noddles downed in the chilly weather is one that needs to be experienced.

My Maggi cravings have increased recently with the exposure of lead and MSG contents in my favourite brand. There is no alternative for maggi, as far as i know the other brands will have the same contents or even more adulterated. The chinese cuisine in most Indian restaurant is bound to be adulterated too. Considering all the current rumours and facts about Maggi, I felt heavy hearted when I realized that there will be no bright yellow Maggi packets in my house to make my day special in TWO MINUTES in the near future.

1 comment

  1. Theda Parduhn

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