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Apr 21

NET NEUTRALITY

 

A lot of furor over Net Neutrality! The media was all gaga over net neutrality recently and like every other article which pops up, this one was also in with the wave. In our busy schedule nobody ever gets time to go over the details of trendy phrases that pops up now and then. I just happened to munch and chew over this and thought I might take some time to read, understand and share some basic aspects on Net Neutrality.

What is NET NEUTRALITY???

My most favorite site Wikipedia’s definition

Net neutrality is the principle that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, or mode of communication.

WHO COINED THE TERM?

The term was coined by Columbia University Media Law professor Tim Wu in 2003.(Didn’t realize it was 12 years old)

WHAT TRIGGERED IT?

  • On March 30, TRAI issued a white paper with objections on web freedom and authority for telecom companies to register services with them.
  • Airtel’s new platform Airtel Zero offering free access to apps but charges applicable for Whatzapp, Smart chat Skype etc.
  • Mark Zuckerberg’s plan to expand Internet access in developing countries wraps itself in philanthropic language while also clearly pursuing Facebook’s interest in expanding the pool of potential Facebook users. One of the ways it does that is through a concept known as zero-rating, where certain services are provided without charge to Internet subscribers.

WHAT WAS THE REACTION?

Save the internet campaign and the popular you tube comedy group All India Backchod  video which raked up 2.5 million users in a week.

WHY IS NET NEUTRALITY IMPORTANT FOR BUSINESSES?

Net Neutrality is crucial for small business owners, start-ups and entrepreneurs, who rely on the open Internet to launch their businesses, create a market, advertise their products and services, and distribute products to customers. We need the open Internet to foster job growth, competition and innovation.

 

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